Tourism Authority of Thailand (TAT) in collaboration with the Krabi private and public sectors

The Tourism Authority of Thailand (TAT) is the official government agency responsible for promoting and developing tourism in Thailand. Established in 1960, TAT operates under the Ministry of Tourism and Sports and plays a key role in positioning Thailand as a world-class travel destination.

TAT’s mission is to drive sustainable tourism growth by showcasing the country’s unique culture, natural beauty, warm hospitality, and diverse attractions. Through strategic marketing campaigns, global partnerships, and domestic initiatives, TAT works to attract both international and local travelers while supporting local communities and businesses across the tourism sector.

With offices throughout Thailand and in major cities around the world, TAT actively promotes Thai tourism through digital platforms, trade shows, media collaborations, and targeted outreach. Key campaigns like “Amazing Thailand” and “Visit Thailand Year” highlight everything from luxury experiences and wellness retreats to adventure tourism, eco-tourism, and cultural heritage.

TAT also supports tourism operators with resources, training, and promotional opportunities to ensure that Thailand remains competitive and appealing in the global travel market. The organization is committed to fostering responsible tourism practices that protect the environment, celebrate Thai traditions, and create meaningful experiences for travelers.

Whether you’re a first-time visitor or a returning guest, the Tourism Authority of Thailand invites you to discover the wonders of the Kingdom—where every journey is truly “Amazing Thailand.”